Course Overview
Maximize your paid advertising return on investment by mastering campaign setup, targeting rules, and landing page conversion mechanics. This practical course guides you through structured account management, conversion tracking setup, and continuous ad split testing.
What You Will Learn
- Set up targeted search and display ad campaigns in Google Ads from the ground up.
- Conduct keyword match-type planning and establish negative keyword list filters.
- Write compelling ad headlines and descriptions that improve click-through conversion performance.
- Measure exact conversion actions accurately using tag management and analytics tools.
Syllabus Breakdown
- Module 1: Account Structure & Setup: Organizing campaigns, choosing bidding strategies, and network choices.
- Module 2: Ad Copywriting & Extensions: Writing responsive search ads, assets, and value propositions.
- Module 3: Conversion Tracking Setup: Implementing tracking pixels, conversion actions, and attribution settings.
- Module 4: Campaign Testing & Tuning: Bid adjustments, search term reviews, and landing page updates.
Who This Is For
Digital marketing managers, e-commerce managers, and business operators spending budget on search ads.
₹14,850.00
Enrollment validity: Lifetime
| Update: | July 26, 2024 |
| Lectures: | 7 |
| Skill Level: | Intermediate |
| Language: | English |
| Course Duration: | 20h 15min |
